True Self: Exhibition Design
To account for varied presentation spaces, SWA’s exhibition design carefully employs materials and objects to create a threshold between the gallery space and the work.
Shortlist – Small Project Category
Victorian Architecture Awards 2014
Our design provides a material and spatial response to the spaces and environments within David Rosetzky’s work itself, to “clear the world away from the work”, as requested by Naomi Cass, the co-curator of the exhibition and director of the Centre for Contemporary Photography.
True Self: David Rosetzky Selected Works the first major survey of this leading Australian artist. It draws on fifteen years of practice, featuring a selection of early portrait and longer duration videos, photographs, photo-collages and sculpture, and will travel throughout Australia from 2013 – 15. Our design primarily provides frames to conceal the technology and monitors for the various screen works, plinths for sculptural works and loose furniture. A key consideration was the durability of the exhibition elements, ease of transportation and reinstallation.
This design intent was to find, from within the work, the best way to support the presentation of these carefully crafted works across the multiple, highly different venues in which they would be shown. This was a task we felt was of utmost sensitivity, to avoid inserting a new dialogue or architectural summation of David’s art: to echo rather than engage.
The work Think of Yourself as Plural was the point of connection between the works and the design concepts. Colours and fabrics in this work provided a basis for the material and colour palette, junctions of textured and abstract, natural and artificial character – plywood, paint, linoleum.
The visual craft of David’s work, his careful selection and composition of the everyday, transforms the objects and things within the works; all seem to be embedded within the work, with a purpose beyond their inherent functions. These ‘props’ become a way in thinking about how we could design the elements within the exhibition, in particular the seating. Rather then design a new thing, we transformed – sort of petrified – something ordinary, in this case camp seating.
True Self: Exhibition Design Characteristics
- Restricted palette of materials and colours
- Simple fabrication methods
- Robust materials
- Simple, logical installation procedure
- Subtle and sensitive response to exhibited work
- Duroloid Furniture Linoleum
- Hoop Pine Plywood with Resene ‘Whitewash’
- Steel Frame
- CNC Routed MDF
True Self: Exhibition Design Specifications
- Wall mounted and free-standing frames for screen works
- Signage Panels
- Concept design
- Construction documentation
- Installation assistance
Project Director: Simon Whibley
Project Team: Simon Whibley, Aaron Robinson
Fabricators: Richard Giblett, Aaron Robinson, SWA
Technology: Prodigious Concepts
Images are of initial Exhibition install at the Center For Contemporary Photography by Sean Godsell Architects. Install photography by Tim Gresham, images of opening by J. Forsyth
Centre for Contemporary Photography, NETS Victoria
True Self: Testimonials
SWA has created an elegant and effective solution to the problem of exhibiting many moving image works within what is in fact, one sonic space.
Sensitive to the work of David Rosetzky and the viewers experience, the architect has created a cleverly pragmatic system for touring the work.
Simon’s collaborative process has been exemplary, enabling input from with many different interests, all within the constraints of budgets and imperfect exhibition environments
Naomi Cass, Director CCP, Melbourne
True Self: Downloads
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True Self: Exhibition Design
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